Our Story

Welcome to Only In Boston™ — a brand built by and for true Boston sports fans. Only In Boston™ was founded by a Massachusetts College of Art and Design student and a Harvard Law student who both happened to share the same passion for Boston sports. The two friends met years ago at Harvard University through the Harvard Transactional Law Clinics and connected over one thing: their love for Boston sports and the fans who bring this city to life.

One went onto become a leader in Boston’s corporate law world specializing in life sciences, technology, IP and finance. The other became a pioneer in fashion-tech, leading product activations for the likes of Sesame Street and Nike, and developed the foundation that would one day evolve into the Only In Boston™ universe. Through every chapter, they continued to collaborate — and in 2026, they combined 20 years of experience to officially form Only In Boston, LLC.

Today, Only In Boston™ is a celebration of the culture, pride, and stories that define this city - and of course, the new face of Boston sports "Billy The Goat™". We’re glad you’re here. We hope you enjoy our products as much as we’ve enjoyed creating them.

- Only In Boston™ Team